Rocawear 9IX Cologne Review

I bought my 9IX two months ago to put it to the test. My end result is as follows:

Smell - B
The smell of the 9IX cologne is refreshing and mild. It smells like a cucumber or melon base product. Initial spray affect is quite pleasing.

Innovative - A
The design is very unique. Instead of the typical glass bottle, Rocawear use a metal type container. The design of the container itself will catch your eye in the department stores.

Lasting Affect - D
I applied the 9IX early in the morning after my shower and noticed by mid afternoon I can no longer smell the fragrance. Most high quality men's cologne I can still get an unexpected "whiff" of my cologne throughout the day. With 9IX, the "whiff" is not present.

Women's Attraction - D
Having worn the 9IX brand for 2 months, no one has approached me or ask me what cologne I was wearing. I had to mention it to my female co-workers a few days after I purchased the 9IX fragrance and their response was that the fragrance was nice and/or okay. If 9IX wants to "stomp" with the big boys of fragrances, I suggest they make the fragrance more masculine. Masculine but not over bearing. A good fragrance should be noticeable not only in the morning when first applied, but throughout the day. When you walk in a room, the fragrance should be noticeable but not over bearing to all. When people see you, they should think of your fragrance. That's what makes a good fragrance. 9IX fails to hold up to this standard.

Overall Review - C
The design and the initial smell when first applied help this fragrance from falling in the D grade. I will like to see Rocawear and Elizabeth Arden (actual maker of the fragrance) to improve the formula for the cologne to make it last longer without doing major changes to the overall scent of the fragrance. If no major upgrades is done to the fragrance, it will likely end up at low budget departments stores for $19.99.